In this role, you will plan and manage the development and execution of email marketing programs, including Brand Messaging (promotional campaigns), segmented campaigns, & triggers (reviews, cart abandonment, welcome series) at a seasonal and annual level.
In this role, you will manage budgeted resources by anticipating expenditures, accurately forecasting resource needs/costs and properly accounting for expenses to meet requirements and achieve fiscal responsibility.
The Marketing Specialist will be responsible for supporting the planning, implementation, monitoring and revision of all channels of marketing within Matco Tools. This position will also focus on the creation of visual concepts and materials to communicate ideas that inspire, inform and captivate Matco Tools customers and stakeholders.
The Marketing Specialist is responsible for planning and implementing marketing strategies that will assist us with increasing our client base, promote our products by working in the community, attending any promotional events, meeting with homeowners to make sure we can increase relationships, distribution of promotional materials to all interested parties, and create and impliment new marketing projects.