In this role, you will among other things, launching original programming and continuing to build the audience for our established slate which include some of the most popular programs on the internet.
Manages, supervises, plans, directs, and coordinates activities of marketing, communications and events including preparing written material for print or electronic publication, plans and conducts public relations program designed to create and maintain favorable public image for the organization, and manages editorial content for the website and online publications.
In this role, the selected candidate must be able to inspire and influence across the organization & our partners to gain alignment and support for the business plans. Must be solutions oriented and persistent in the face of objections and obstacles while maintaining good relationships.
The candidate will lead marketing strategy across customer acquisition and retention, PR, customer service and the brand, with the long-term goal of developing and executing programs that acquire and retain customers for life.
The VP of Sales and Marketing will serve as a business partner to the CEO and COO and will help drive the companys performance by providing strategic sales and marketing direction and leadership to the business.
In this role, you will be responsible for identifying marketing strategies and compelling brand campaigns and partnerships to generate revenue, drive traffic to our website and increase customer acquisition and retention rates.
Execute the Engagement Process with prospective Health partners and move them through the pipeline so they become signed partners. The VP Business Development will have personal responsibility for securing and managing the most important partner relationships.