In this role, you will be responsible for identifying marketing strategies and compelling brand campaigns and partnerships to generate revenue, drive traffic to our website and increase customer acquisition and retention rates.
In this role, the selected candidate will be responsible for identifying marketing strategies and compelling brand campaigns and partnerships to generate revenue, drive traffic to our website and increase customer acquisition and retention rates.
The Vice President, Marketing, directs and oversees an organizations marketing policies, objectives, and initiatives. This position will be responsible for reviewing changes to the marketplace and industry, and adjust marketing plan accordingly. This position will be familiar with a variety of concepts, practices, and procedures used by the operations team. This position will lead and direct the work of others.
The position requires cross-functional collaboration with multiple internal and external business stakeholders including members of the board and agencies to drive incremental sales, customer engagement and loyalty.
In this role, the selected candidate must be able to inspire and influence across the organization & our partners to gain alignment and support for the business plans. Must be solutions oriented and persistent in the face of objections and obstacles while maintaining good relationships.
As VP Marketing you will work closely with our client's sales team to determine proper messaging and placement, develop and revise branding, develop and execute strategic and tactical campaigns, facilitate B2B conference attendance and maximizing output from each.
This position is responsible for the direct oversight and management of the digital and ecommerce team, who operate as an in-house agencydeveloping and implementing digital campaigns to meet a variety of department-specific and company goals.