Builds a strong, integrated wholesale marketing team focused on supporting the entire wholesale distribution. Tight integration within the team and across sales must result in the creation of a fresh and transformative wholesale marketing planning process.
Leading strategies, projects, and teams through a high degree of ambiguity and dynamic market environments, course-correcting as needed, incl. guidance and supervision of software engineering for rapid prototyping.
Demand Creation - Create brand awareness by leading the evolution and communication of the Eagle Creek differentiated brand position that resonates across our diverse customer and business segments. Effectively use digital, social and other grass-roots initiatives to create a demand for our products.
Design and develop both technical and solution oriented sales and marketing collateral for the Unified Data Architecture (UDA), including technical and business oriented presentations, blogs, white papers, videos and field training courses.
In this role, the selected candidate will be responsible for cost effectively acquiring new customers via all offline marketing channels, including direct mail, catalog, postcard, broadcast, print, PR, retail partners, affiliate partners, local marketing, etc.
Oversee the creation of environments/ecosystems that reflect the brand image and help build strong brand franchises; manage creative services and evaluate all creative to ensure consistency with the established brand parameters.
Define, develop and monitor reports to assess and optimize effectiveness of marketing initiatives; provide analytical insights that demonstrate a detailed knowledge of the digital platforms and channels and drive positive change.
Deeply experienced with the ins-and-outs of marketing automation software and activities including content generation, email marketing, webinars, SEO, PPC, and social media campaigns understands which message to tell which consumer, by channel, by moment, to drive results.