This position is primarily responsible for the creation of sophisticated funnels using clickfunnels, complex Infusionsoft automated email campaigns, and for creating and managing paid search campaigns to fuel these funnels.
This role demands a leader with the ability to self-manage, execute consistently, and obsession for attention to detail. We are looking for an engagement professional, who will drive initiatives that engage, retain and convert users cost effectively. Most of all, we are looking for a creative problem solver who knows how to collaborate with our internal team, our brand partner, their franchisees, and other eco-system players.
Can you strategize? As the Sr. Digital Marketing Manager, you will provide thought leadership, analytics and subject matter expertise in all areas of digital marketing to develop the digital brand strategy. Youll collaborate and consult with the Marketing Leadership Team (MLT) to support all Marketing objectives.
Tracks acquisition channel specific performance to budget and leads team in meeting or exceeding operating plan metrics; efficiently and effectively manages all online marketing spend; reports on financial performance daily, weekly, and monthly.