Develops and implements product public relations programs and activities, including ride and drive programs, media release materials, social content and other activities, that promote product line and assure extension of product lifecycles.
The Content Maintenance Specialist creates content assets utilizing the CMS to place new content onto the website. He/She publishes content changes to the preview environment to allow for quality assurance (QA) testing.
In this role, you will assist with site content creation for new or existing areas including new content and content revisions on relevant webpages, creation of content for new banners, web pages and forms, for all marketing campaigns.
In this role, you will create and/or produce marketing communication or promotional materials to implement marketing communications strategies that effectively describe and promote the organization and its products and services in a variety of vehicles including newsletters, digital properties and presentations.