Develop and oversee the execution of the overall marketing strategy for multiple partner programs. Includes communicating strategy widely to key marketing stakeholders, ensuring benchmarks and goals are being met, and proactively reporting results to Brand Marketing Directors and VPs.
Create strategically driven product marketing plans for launch titles and oversee implementation of all tactical components. Additionally, act as the overall orchestrator of the publishing process for a title, aligning Production/Development, Public Relations, Community, Web, Commerce and other disciplines towards achieving the strategic and financial goals for the assigned title.
Manage several different brand initiatives/projects simultaneously, working cross functionally to deliver on commitments. Elements include public relations programs, advertising programs, collateral materials, sales support materials, fulfillment management, photography, and trade shows.
The Manager will work closely across key corporate functions and partner with senior leaders to develop and execute program strategies to achieve business objectives, improve employee awareness and understanding, support the companys change initiatives, and advance the companys integration efforts.
Creates and manages the execution of the annual marketing strategy and deliverables for Pacific Lifes PL Promise products (opens jobs, creates drafts, proofs material, etc.), including product launches and updates, sales ideas, conferences, and related value add campaigns.
Develop strategy for branded promotions to meet goals and maintain optimum results at an efficient cost. Work with Auto Club Enterprises (ACE) advertising agencies and designers for annual branded promotional campaign, providing direction on creative development and ensuring all materials meet legal compliance. Monitor/analyze campaign results and make recommendations.