Develops and implements complex customer experience content marketing and communication plans, in collaboration with appropriate stakeholders, which are driven by assigned area(s) of responsibilitys business goals.
As the Customer Experience and Marketing Analytics Manager, you will be responsible for leading the customer experience and marketing analytics practice within the broader personal lines analytics function.
The Manager is responsible for designing and implementing SEO & SEM strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.
Ensure that each destination has a tailored annual marketing plan, including offline and digital destination-specific campaigns throughout the year, leveraging national campaigns wherever possible and adapting to business needs as they arise.
The Product Manager is a well-seasoned leader who is responsible for managing all lifecycle aspects of a product platform and accountable for assuring end-to-end P/L, growth and profitability across multiple business channels for the assigned products.
Contribute to the development of brand strategies for products, services, programs and other key initiatives including establishment of value proposition, targeting & segmentation, positioning, branding, and lifecycle management. Manage key products in the product portfolio. Provide input into next generation portfolio prioritization.
Develop product marketing team members skills with individual performance plans and regular on the job education and performance. Serve as expert on target markets and their problems by interacting with key customers and key commercial thought leaders.