In this role, the selected candidate will be responsible for the external and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility.
To manage proactive information flow with innovation, brand marketing, legal, qrc, customer service, supply chain and our licensee partners to facilitate commercial development of programs with meticulous attention to the level of detail required. The role involves regular travel.
This position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables. Those marketing variables include advertising, promotion, product changes, pricing, new products, retail programs, and other key programs that could affect the short and long term profitability and share position.