Assist Marketing Manager with duties related to development and management of the overall marketing program, including managing specific programs or initiatives, preparing management reports, supporting go/no go analyses, and monitoring budgets and investments.
The Product Marketing Manager will be responsible for content creation and launch of new and existing products across a variety of platforms. This role will require working collaboratively with Internal and External Stakeholders.
Lead cross functional strategy, developmentand deployment of all email campaigns (promotional, transactional, andautomated) with branding, creative, copywriting, web design, development/IT andanalytics.
Develop and deliver training and sales tools to enable Sales to recommend and position the appropriate services within all of their deals; collaborate with technical subject matter experts to author service descriptions, data sheets, and other collateral.
Responsible for the Hockey BUs win the locker room strategy. Development and implementation of sport-specific Asset Strategies (NHL & other relevant ice hockey assets/programming). Oversee sports marketing strategy for Hockey BU.
Lead all strategic account marketing efforts of our indirect retail by segmenting the channel of distribution, aligning account goals via collaboration with Senior Sales Management and directly the team to develop account specific marketing plans to drive our Brand, increase sell-in and sell-through.