The Marketing Manager, MindTap will work with the Systems and Operations group to evaluate marketing programs and will track and analyze ROI of marketing campaigns and activities to influence future behavior. The Marketing Manager, MindTap will partner with each Product, Marketing and Sales teams across specializations to ensure strong development and positioning of MindTap.
In this role, the selected candidate will develop and execute measurable demand creation programs that drive revenue through direct and indirect sales teams; work with product/solution marketing to establish a common campaign framework for the global marketing community to leverage.
The Marketing Manager will develop and implement strategic marketing and advertising programs for the assigned division, line of business, or region. Oversee all aspects of these marketing programs to
ensure the proper execution and drive for outcomes.
In this role, you will lead the overall strategy for successful search marketing globally by building and coordinating a shared vision with extended departments gaining support for strategic initiatives and balance the needs of multiple stakeholders.
In this role, you will be responsible for the creation, selling and execution of account specific, integrated, marketing plans that support brand and account specific business objectives. Plans will help drive Reebok footwear and apparel sales.
In this role, you will manages the strategic development of a customer - centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.
In this role, you will develop and communicate value propositions optimized for the market segment; understand market goals and priorities and translate them into focused down steam marketing objectives.
The On-site Search Marketing Manager is a key role in advancing the client interaction and corporate revenue targets for this large, globally reaching enterprise, via the optimization of product searching experiences.