Developing quarterly outreach plan by engaging both key external community partners and senior executives through new and established networks to develop overall business opportunities and effectively position the bank as a good corporate citizen.
The Refinish Marketing Manager role is to provide marketing and communications related support and direction to the PPG Refinish organization consisting of all PPG Refinish departments, sales force as well as support external support as needed including jobber and body shops requests based on significant need.
Responsible for development and implementation of programs and strategies that maximize the Company's market-share through the acquisition, retention and growth of Spectrum Community Solutions (SCS) business.
Lead role in marketing communications initiatives (including PR, media, tradeshows, collateral development) aimed at the refinish target market through the delivery of impactful, strategic programs in support of segment goals and growth targets.
Manages communications to supports institutional priorities, executive and special projects, and crisis communications. Manages and mentors the corporate communications team professionals. Researches, strategizes and garners media opportunities with a priority on national media.
This role also requires the ability to do graphics - heavy business presentations in PowerPoint, executive talking points, video storyboards, employee messages, blog and mobile app content, and some AV / webcast support.