In this role, the selected candidate will assist with the identification of market trends, issues and competitive environment and assists the Brand Management group with the formulation of strategic plans for product brands.
In this role, the selected candidate will support the Product Marketing team to drive new products from concept to commercialization; assist in the development of consumer marketing and launch support plans to deliver upon business objectives.
In this role, you will work closely with agency partners to ensure a clear understanding of the brands consumer position and marketing objectives, and provides leadership in the areas of creative, copy development and media planning.
In this role, you will support the translation of brand(s) strategies and initiatives into an actionable Go To Market approach across U.S. Retail from the lens of the retail customer / channels perspective.
In this role, the selected candidate will develop strategic plans on sourcing and curating quality content. Source and curate brand appropriate project inspiration from outside the company, including but not limited to, vendors, independent makers, online, and locally; create content plans for print advertising including: direct mail, newspaper inserts, magazine ads, and commercials.
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$80K to $120K -Akron, OH
In this role, the selected candidate will partner with Product Marketing team to drive new products from concept to commercialization; develop consumer marketing and launch support plans to deliver upon business objectives.