In this role, you will develops and refines marketing collateral materials for special audiences or projects that are consistent with the company`s overall business strategy, marketing strategy and desired corporate image. Ensures clarity, accuracy, timeliness and consistency of those messages with the company mission, vision and values.
In this role, the selected candidate will be responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming.
This position is responsible for managing the portfolio of digital work across the assigned business unit and will be accountable for defining strategy and key deliverables and aligning resources for priority initiatives.
The Senior Director of Marketing is responsible for managing the direction and execution of the companys visual branding/look-and-feel, as well as all digital/print communications strategies and programs including global websites and intranet, SEO/SEM/social/inbound marketing programs, press and analyst relations, trade shows/event planning, advertising, demand generation, and collateral materials.