In this role, the selected candidate will be responsible for the development of product vision and roadmap, collaborating with technical teams to drive development, collection and refinement of business requirements from customers, initiating and developing relationships with internal/external stakeholders and managing project milestones from design to release.
This role will require you to translate sales and marketing goals into compelling, on-message digital materials, and analyze campaign performance data to build the most effective strategies to drive sales.
In this role, you will collaborate and obtain alignment with multiple cross functional teams and groups including Product, Design, Engineering, Insights, Marketing Communication, Marketing Automation, and PR.
In this role, the selected candidate will be responsible for developing and executing product assortment decisions, inventory and pricing strategies based on historical data, industry trends and customer buying patterns.
In this role, you will be responsible for successfully developing and executing plans to effectively market and differentiate assigned products, and to lead the launch of new and/or improved instruments.
In this role, the selected candidate will work closely across all areas of the business, including sales, product management, marketing, business development, and the partner community to drive our go-to-market strategy for a new software product that will radically alter the way the power industry transfers SCADA data.
In this role, you will be responsible for using data and competitive intelligence to make recommendations for the digital positioning of marketing initiatives and ultimately ensuring the end-to-end production of deployments is achieved with excellence.
In this role, you will create marketing content and sales tools that articulate and demonstrate product value to both prospects and existing clients (including ROI tools, presentations, RFP content, case studies, white papers).