In this role, you will be responsible to develop and execute an analytical framework that effectively measures revenue performance throughout the marketing and sales pipeline. This is an individual contributor role.
The Marketing Manager for Multicultural Marketing, reports directly to the Senior Director and is responsible for the development and implementation of marketing strategies targeted to the African-American segment.
The objective of these strategies is to help drive profitable growth within this segment.
The Marketing Manager is responsible for effectively managing marketing, advertising and promotional staff and activities at the hotel. The individual will take steps to measure, enhance, and enrich the position and image of the hotel through various goals and objectives.
In this role, you will build comprehensive, integrated and multi-channel marketing and communication programs to launch, enhance and support the integration and expansion of the FSO's strategic alliance relationships and acquisitions.
In this role, you will identify unmet needs of managed care organizations and determine new and innovative ways to deliver on these needs, effectively identifying new revenue streams beyond blood glucose monitoring.
This role supports our global business across multiple territories and channels. Work with external agencies and internal stakeholders to create the digital media and performance media strategies to deliver against the agreed KPI's while managing and ensuring that reporting to senior stakeholders is accurate.
In this role, the candidate will develop ready-to-sell stories and materials that translate our portfolio and commercial strategies and enable the customer teams to sell effectively, with special focus on Top 15 Accounts.
In this role, you will develop an in-depth knowledge of brands/segments, competitive environment, business model, and challenges/opportunities, in order to proactively identify appropriate research & analytics
The selected candidate will develop and maintain a relevant segmentation of the market, collect insights from customers and prospects on current and unmet needs, build strategic product roadmap and articulate product positioning and messaging.
In this role, you will work in our Chelsea office in NYC and own the demand generation area of the business. Unlike most other places, you'll be able to create your dream marketing technology stack from scratch.