Assist with various aspects of the creation and implementation of the company's consumer advertising and public relations programs, from concept development through production, deployment and post-analysis reporting.
The senior manager will be dedicated to developing proactive, strategic marketing and communications programming spanning traditional and social media with a strong focus on content creation, distribution and analytics.
Develop, write and edit content for internal communication vehicles, including intranet, e-mail announcements, newsletters, webcasts, meetings and presentations. Transform content provided by subject matter experts into reader-friendly, audience-appropriate material.
Evaluate media opportunities, leverage content across both internal and external channels, and execute those consistent with ABMs media strategy. Help develop and support crisis management and manage day-to-day news and media relations functions. Work in partnership with other areas in Corporate Communication including Internal Communication and Investor Relations.
Work closely with the head of Publishing to redesign, modernize, expand and manage Prudentials online newsroom, including mapping out the websites search strategy and conducting usability testing to ensure relevant and useful functionality.
Partner with other Corporate Functions (IR, Governance, Law, Govt. Affairs, Finance, Risk), as well as colleagues across the Brand Marketing & Advertising/Global Communications, to construct and execute holistic and integrated multi-channel communication strategies.
Demonstrated experience in program management, creating compelling stories, employing traditional, digital and innovative communications channels to raise visibility of key products, programs and successes is required.
Team members are strategic advisors who specialize in driving sustainable change and implementing effective communications strategies to drive the firm's key priorities and enhance the culture of the firm.
The Senior Marketing Communications Manager is responsible for the overall management of campaigns across the SOHO (Small Office/Home office B2C) channel and customer landscapes, and clearly communicates the value of Brother products and solutions to these audiences.
Devise PR strategy and plans, and provide communications guidance to support our product, market, and partner launches; develop and maintain close, productive relationships with journalists, key partners and influencers in the consumer press.
The Marketing Communications Manager is responsible for the overall management of campaigns across the SMB & Enterprise (B2B) channel and customer landscapes, and clearly communicates the value of Brother products and solutions to these audiences.