In this role, the selected candidate will assist in developing in depth knowledge of relevant HCP customers including demographic profile, channel & content preferences as basis for relationship marketing program development & execution.
In this role, the selected candidate will find and execute cost savings opportunities by working with business unit leaders, to explore the spend data from their business units and any savings or transformation targets that they may have.
In this role, you will optimize content and offers, including messaging, refresh cadence, location/digital channel and assets to improve awareness and leads and refine existing lead generation/creation programs and develop new programs to drive organic traffic into our channels.
In this role, the selected candidate will identify and develop data collection strategies and metrics to support reporting on KPIs that directly measure the performance of online campaigns, e-commerce conversion funnels, and long-term marketing strategies.
In this role, you will review all campaigns and identifies areas for optimization with an associated test plan. The selected candidate will collaborate across divisions to share/test/integrate best practices.
In this role, you will manage the content and merchandising team, leveraging analytics and providing direction, coaching, and guidance to motivate staff to their best performance in order to achieve company objectives and offer cross-training and career development.
The SEM Manager will be responsible for the day - to - day management of the search agency of record in addition to collaborating with the leads of other Marketing Channels to develop effective and integrated strategies and campaigns.