This role will be the key leader developing and implementing the Digital Marketing strategy on a global scale. Develop and manage large and small scale digital marketing and media initiatives, manage website, social media and community marketing teams, and oversee the growth and development of the companys digital and e-commerce strategies.
In this role, you will be responsible to establishes and gains approval for strategic direction and marketing activities associated with multiple product portfolios that span numerous, complex therapeutic areas and ensures active solicitation of inputs from key stakeholders in medical affairs, sales, commercial development, clinical research and development, regulatory affairs, etc.
In this role, the selected candidate will create and implement the US marketing strategy (e.g. positioning, messaging, branding, medical education programs, market research) for the Neurology business unit assets in MG and NMOSD.
In this role, the selected candidate will develop, implement, and manage integrated business planning process; identify critical core marketing processes, practices and expertise required to drive business performance.
In this role, you will be actively pursues collaborations and partnerships internally and with corporations and various governmental agencies and non-governmental organizations that can raise Rutgers standing among peer institutions.
In this role, you will be responsible for developing and executing demand generation oriented marketing strategy plans and activities. Lead digital and social marketing efforts to drive lead generation, new client acquisition and retention.
In this role, you will develop and implement the marketing strategy, revenue attainment and expense management for related offerings across Information & Analytics and / or Consulting & Services within a large market, part of a large region or business line.
In this role, you will partner with regional Sales leadership and product marketing managers to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our advertising solutions.
In this role, you will be responsible to develop, manage and communicate performance reports for global experiential programs. Manage planning, communication and organization of annual/quarterly planning sessions between sales and marketing (i.E. Commercial calendars).