Develop product positioning and messaging that clearly articulates the benefits and differentiation of PubMatics product suite in the market. Plan and drive all go-to-market positioning, packaging, pricing for new and enhanced products.
Provide market insights to help launch and influence market trials; includes development of target market personas in addition to delivering in-depth competitive insights and market trends; sales and product support.
Collaborate with Marketing and Product team members to automate Agent Suite marketing efforts and to evaluate, implement, and optimize in-house or 3rd-party technology solutions that enable such automation.
Develop of the go to market strategy for the all Enterprise product areas including value propositions, messages, positioning statements and commercial insights. Identify product-specific applications and develop target customer user personas and profiles.
Responsible for overseeing the entire marketing materials planning & review process, including PRB submission planning, PRB meeting management, marketing materials production, POA material delivery and field sales distribution logistics.
Drive and monitor sales forecasting and planning processes both internally assisting demand planning / marketing / sales as well as externally ensure proper channel partner near-term and longer term alignment.
Establish collaborative relationships with Marketing through frequent communication and interaction to understand needs and optimize the effectiveness of the Marketing Operations group in operationally supporting the Commercial organization; Ultimately evolve the function to strategic partner status with brand teams.