In this role you will be responsible for leading our customer acquisition and retention team through an integrated funnel marketing strategy that leverages websites, in - product communications, email, affiliates, paid search, retargeting, display advertising, social media, SEO, and earned media.
In this role, you will be responsible for design and implementation of personal promotional programs for AHCPs and educational programs for individuals living with HIV delivered by the Community Liaison team and must work closely with the Sales and Community Liaison functions.
In this role, you will research and report competitor capabilities and initiatives. The selected candidate will collaborate with product teams to appropriate product road map and position and bring to market new capabilities.
The role of the Senior Director, Marketing Excellence and Operations is to strengthen and maintain the internal marketing capabilities of the organization globally, ensuring that best in class practices are ingrained into the organization.
In this role, the selected candidate will build and maintain a regular cadence of inbound and outbound campaigns, collaborating with internal team members and external freelancers to ensure seamless execution.
In this role, the candidate will demonstrate deep understanding of the competitive landscape to build sustainable, differentiated competitive positioning that clearly highlight why ADP wins in the market place.
In this role, you will be responsible for the worldwide acceleration of growth in the extremities category with a heavy focus on the elective foot category and will report to the Senior Director, Extremities, Global Strategic Marketing.