Develop and manage Sales and Trade Marketing initiatives relevant to HE brands in HE + Craft-influenced independent On-Premise accounts (Beer Bars, Upscale Lounges, Trendy Spots, Fine Dining, Sports bars/Neighborhood bars/Casual restaurants with 15+ taps). Drive execution of initiatives by sales organization.
Provide subject matter expertise as it relates to interpretation and implementation of trading, regulatory and exchange requirements and collaborate with technology to continually update execution platform and client interfaces.
Sell display advertising (video, mobile, programmatic), audio formats, and other ad space in order to grow advertising revenues by creating, maintaining, and sustaining relationships with media agencies, creative agencies, and clients directly.
Identify projects with high sales growth potential; drive and assign the organizations demand creation resources and competencies to maximize design wins, securing the involvement and support of relevant departments.
Manage third party and/or direct reports effectively by keeping track of their performance and budget s / expenditures; use detailed data to identify plans for the sales function and service support from the entire organization.
Provide ongoing internal reporting and analysis via Salesforce.com (SFDC) automation tool for accurate revenue forecasting; establish a client base that is willing to act as brand evangelists, and provide references and copy for press releases.
Responsible for managing a team of highly talented account executives. This is a true coaching opportunity where you will have the ability to foster growth and development. Day to day, you will maintain a close pulse on new business pipelines to help each individual hit and overachieve their assigned quota.
Lead negotiations, quoting/invoicing/POs, ensure legal contracts related to institutional sales are signed (e.g. NDAs, partner PSAs, etc.), and that all sales-related accounts and profiles (e.g. SAM, GSA, etc.) are securely managed and up-to-date.