Develop relationships at both senior management and buyer levels in order to drive profitable revenue growth through the development and execution of collaborative go-to-market plans with key retailers.
Collaborating with director of corporate communication, develop appropriate marketing promotion strategy and plan for selective products; provide guidance on the target audiences, channels and product messaging.
Work with product, sales and marketing leadership to establish product specific multi-channel marketing strategy, goals, tactics and budget with clear understanding of how this strategy tracks to the product P&L, overall priorities for the business and brand marketing efforts.
The Director of Product Marketing, Amplify will be tasked with effectively collaborating with cross-functional teams to drive results, and developing and executing against global launch plans to bring two-sided marketplaces to market.
Develop of the go to market strategy for the all Enterprise product areas including value propositions, messages, positioning statements and commercial insights. Identify product-specific applications and develop target customer user personas and profiles.
Full immersion into Verve product suite and mobile industry. Serve as subject matter expert on Verve Mobile products and industry.Plan and ensure flawless new product launches. Partner with product and corporate marketing teams, guaranteeing attainment of marketing metrics and ROI.
Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase companys leadership position in trauma market.