Manages, supervises, plans, directs, and coordinates activities of marketing, communications and events including preparing written material for print or electronic publication, plans and conducts public relations program designed to create and maintain favorable public image for the organization, and manages editorial content for the website and online publications.
Responsible for leading all facets of the business external branding/marketing plan and customer excellence program. This includes defining a vision for the next phase of the program and energizing a team of professionals to achieve this goal
In this role, you will be responsible for identifying marketing strategies and compelling brand campaigns and partnerships to generate revenue, drive traffic to our website and increase customer acquisition and retention rates.
In this role, the selected candidate will be responsible for the maintenance and development of compliance policies and procedures around Disclosures, Marketing Materials, and Communications as needed due to changing regulations.
Set strategy and direction for driving effective and comprehensively measured campaigns for an emerging technology in and emerging market; create, manage, measure, and optimize lead / demand generation efforts for both online & offline to drive SAAS pipeline.
The candidate will have responsibility for the overall marketing budget and all key performance metrics including CAC, CLV, revenue and ROI across all channels, NPS, C-Sat. Ultimately, he/she will be responsible for driving profitable growth from all areas of marketing.
Works with sales manager(s) to coordinate the sales and closing process for assigned geography, leveraging national and local resources (e.g. marketing, communications, merchandising, mortgage operations).