Must have recent and significant experience in a marketing leadership role at a B2B focused tech company with responsibility for demand generation, Salesforce, web, content, events, brand building, marcom, etc.
The VP of Digital Marketing will need to have a startup mentality and be willing to not only create a strategic, and holistic marketing strategy, but also execute on these tactics before the team is built out.
The VP of Sales and Marketing will serve as a business partner to the CEO and COO and will help drive the companys performance by providing strategic sales and marketing direction and leadership to the business.
Set strategy and direction for driving effective and comprehensively measured campaigns for an emerging technology in and emerging market; create, manage, measure, and optimize lead / demand generation efforts for both online & offline to drive SAAS pipeline.
Manages, supervises, plans, directs, and coordinates activities of marketing, communications and events including preparing written material for print or electronic publication, plans and conducts public relations program designed to create and maintain favorable public image for the organization, and manages editorial content for the website and online publications.
Provide global leadership for demand generation across the portfolio; generate sufficient leads to maintain appropriate sales pipeline ratios; implement continuous improvements in demand generation process.
Leading all planning & execution of metrics & social media; building a market with competitive brands who purchase manufacturing products through distribution channels; expanding into retail, manufacturing, and distribution.
Develop basic account territory plans that include detailed account insight, competitive knowledge, organizational structure, top account information, total solution selling and future opportunities and/or threats.