Collects and analyzes channel / regional promotional pricing and pricing activity in line with programming requirements and cost-to-serve, to ensure they are within Segment and Brand pricing guardrails.
In having customer satisfaction as the main priority, the trade marketing manager is the contact point/person between the commercialization manager, product management and channel management to ensure the achievement of sales and budget objectives.
Increasing public awareness of the organization; Developing relationships with other organizations and businesses in the community; Positioning the recognition of the organization and its key people for public presentations, interviews, speaking engagements and opportunities; Eagerly leading and initiating new networking opportunities.
The Trade Marketing Manager is responsible for the design and delivery of "Below-the-Line" strategies & programs, in line with each brands strategy and tailored to channel (on & off premise) and market needs.
Performance expert for customers within channel including COGS trends, identification of conversion opportunities, development of impactful promotional activities, post promotion analysis, GM improvement, overall business knowledge including invoice sales to budget.
Develop cutting edge retail strategies based on deep consumer and shopper insight. The ideal candidate will have experience of working with Kantar or IRI / Nielsen data, but have that commercial edge of being able to turn this into action.
Review marketing material supplied by suppliers to confirm correct images for ad activity and communicate to sales division.Meet with external graphics company regularly to assure proper brand images are being utilized.
Working with the program management leaders, ensure the proper integration points are occurring for the go-to-market path, ensure organized and timely status reports are progress trackers are complete, ensure marketing effort.