Responsible for identifying trends within the market, and then developing appropriate and relevant strategies and tactics to support and assist in execution of the sales process through the sales and applications specialists for digital pathology.
The Marketing and Business Development Manager will work closely with the corporate Vice President of Marketing and local hospital marketing directors to draft an comprehensive marketing referral and outreach plan for the group that supports overall operational volume objectives.
Advise global marketing operations functions on data requirements necessary to perform desired analyses; participate in the development of process modifications and functional requirements needed to deliver required data.
Support include client relationship expansion efforts, public and media relations, events strategy and management, proposal and RFP responses, material development, writing/editing, project and budget management, and community outreach. Supports national CRM system management and experience database.
Leading implementation of marketing and/or sales development programs such as advertising, promotions, direct mail, merchandising, sales and incentive design and tracking ensuring programs adhere to compliance/privacy regulations and policies.
The Marketing Automation Manager is responsible for developing, executing and measuring email, demand generation, and multi-channel lead nurturing campaigns through companys marketing automation system (i.e., Marketo).
The Marketing Communications Specialist will be required to help write and create dynamic marketing and sales pieces for all types of projects serving clients in technically complex financial markets with a focus on Supply Chain Finance (also known as reverse factoring).