This role will co-develop and drive the marketing strategy for GE Healthcare's cloud imaging applications to help ensure the business achieves its growth and share goals while optimizing commercial execution.
Develop and carry out inbound and outbound marketing strategies, tactics, and plans including social media, blogging, media and analyst engagements, sales briefings, and webinars; help grow interest and desire for Red Hat virtualization and related cloud technologies.
In this role, you will actively build and develop GDC program plans working in concert with stakeholders within the C+E integrated marketing team as well as business owners in the field and segment teams.
In this role, you will be responsible to
identify and report on key performance indicators, and in particularly, metrics that drive business results, and help improve marketing program attribution to more accurately measure and assess marketing programs performance and impact.
Responsible for working across Engineering to deliver tools, resources and programs that matter to customers in the vertical and contribute to the developer community strategy to ensure apps are being developed for the vertical.
Develop market positioning, messaging and marketing campaigns for target segments, including ownership of our social media presence via twitter, facebook, and other relevant outlets as needed (eg: reddit, producthunt, quora).
In this role, the selected candidate will create, edit and rewrite content from internal and external stakeholders into engaging concepts and copy, ensuring all content is compelling, cohesive and on-message.
The remit of this role will be to drive the product marketing function for Expedia Powered Technology, a new but growing area of the business focused on delivering new services to Expedias hotel partners using our assets in technology, data and marketing.