Partner with business stakeholders to collect inputs required to develop SEM campaigns; interface with media agency to deliver inputs/requirements for the development of SEM campaigns and incremental media plans.
Reporting to the Project Management & Production Services lead within Cigna Creative (Cigna's in-house agency) the Senior Digital Production Specialist works across internal Cigna business units and Cigna employer clients to provide consultation on digital production best practices for digital projects, manages digital production on assigned projects, and oversees digital production teams and/or vendors.
Develop unique strategies and builds upon goals within the digital arena to drive cross-platform consumer engagement utilizing such techniques in the field of social media, Web analytics, e-mail marketing and search engine optimization, among others.
Provide hands-on program management, execution and oversight of the companys digital marketing channels (website, social media, e-communications) in order to build brand awareness and generate new contacts.
The ideal candidate will have proven success driving demand across digital channels for B2B FinTech software companies. At a minimum, candidates must have robust experience producing digital direct response campaigns that engage prospects throughout the long, complex B2B enterprise software buying cycle/life cycle and be hungry to learn more about digital marketing.
The ideal candidate will be very familiar with the technical aspects of SEO and have experience working with large websites. They will be adept at gaining the trust of their co-workers and enjoy working in a corporate environment.
Assist in developing our lead generation efforts, including our digital assets (e.g. website, marketing automation system, sales & marketing tools) and online and offline events. Leverage industry best practice and technical/professional knowledge to maximize the ROI from our investments and drive short-term and long-term business performance.