Drive the creation of retailer programs that utilize trend vision, product and property interpretations, and retailer advertising/circular mock-ups used in RBD presentations, road shows and trade shows.
Provides project coordination. Support includes communicating project status with internal clients; identifying opportunities to collaborate with internal resources/departments; and supports overall project flow between graphic designers, web developers, IT resources, clients and vendors.
Manages time-sensitive digital campaigns, including websites, special features, digital games, VR and AR, experiential features, mobile apps, advertising, production materials and assets. Responsible for ensuring production deadlines are met and all creative components are technically functioning and of the highest possible quality.
Manage a wide variety of projects & tasks from multiple internal stakeholders, negotiate priorities under the broad guidance of the Associate Director of Marketing and Creative Services; communicate priorities and deadlines to internal stakeholders.
In this role, the Digital Strategist collaborates across internal teams at all levels (junior to senior) and agency partners, and ensures knowledge transfer for both specific brands and a portfolio of brands.
Develop an expert understanding of the nature, role and performance of all Wizarding World-related digital destinations, both official and unofficial, including knowledge of related rights and franchise sensitivities.
Responsible for managing the lead generation budget, including working with the VP of Brand Marketing on budget allocation across products and regions and working with the Finance team on budget reconciliation.