Work in conjunction with marketing operations, communications, creative, and solution marketing teams to formulate and refine event strategies, processes, and team interlocks that support an efficient event execution model
The Account Director fosters client relationships and revenues through the delivery of integrated marketing programs for our event division, working with the event team and serving as a trusted advisor to the client.
The Events Program Director will play a key role in supporting the Executive Director to set up this new initiative within MIT. They will notably spearhead the program content strategy and operations for Solve, including the execution for all Solve events.
Establish expansive network promoters, agents and managers (both Arena and artist) representatives. Directs the public relations image of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners. Acts as facility spokesperson and liaison with the general public.
Coordinates and executes all Product Marketing SIEA events with internal and external vendors and retailers, supporting all marketing programs (including PlayStation, PlayStation Services, PlayStation.com, Promotions, Product Marketing, Sales, Channel Marketing, and Product Development) for North America and Latin America.
Develop and maintains trade relations inclusive of opportunity assessment, campaign management and sponsorship deliverables for industry/client events such as, Advertising Week, Association of National Advertisers (ANA), Consumer Electronic Show (CES), and various others.
Lead, design and manage scientific events and programs as defined in the calendar with collaboration from the regions where relevant. (Management includes full budget planning and budget decisions; pre- and post-event communications and post event analysis.
The Account Director is responsible for managing and growing a client base of premier brands, supervising a team of Account Managers and Account Coordinators, and overseeing client projects, from our Burlingame office.