Work closely with the Global Marketing teams to understand their overall priorities and plan for the intake of work with the art department, which ultimately is used for promoting the brand. Receive, distill and rewrite marketing briefs so that a clear understanding across the client and Creative teams are reached prior to creative work inception.
Oversee the brand image strategy and execution for all WPTV platforms, as well as WFLX, the Raycom-owned Fox affiliate, including supervising all aspects of station promotion and marketing using on-air, online and outside media resources.
Establish a brand identity for Remarketable that sets it apart from its competition, is extensible and comprehensive, modern and contemporary, and reflective of design best practices across a wide range of mediums.
Design, produce and edit sales materials and documents (presentations, one sheets, sales booklets, email blasts, etc.) with advanced skills in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign and Acrobat.
The Director of the Creative Services and Brand Management contributes to the achievement of the Redbox company goals. This person is responsible for the creative interpretation and visual representation of the company brand, ensuring a seamless execution of the brand DNA across all consumer and customer touch-points.