Optimize and implement best practices across all digital marketing programs, including: SEM, SEO, display, mobile, video, and social, with a focus on driving new student acquisition, engagement and conversion.
As a Digital marketing and sales director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence on key account websites and our own company sites.
The role is responsible for ensuring the smooth and effective day-to-day operation of the companys digital platforms (online, mobile apps, social media, CRM, etc.) and technical infrastructure. The position will also be tasked with the long-term vision and management of a product roadmap, working closely with its team and often with top management to help deliver a digital media product strategy that addresses the business priorities of the organization. Responsibilities also include creating and executing marketing plans in conjunction with other internal teams.
Responsible for corporate digital marketing strategy including digital roadmap development, IT alignment, platform management, team leadership, demand generation programs, revenue attribution modeling, engagement campaigns and global expansion.
Assist in preparing proposals, negotiating contracts and setting guidelines. Direct the operation of the AKCs website ad serving process, including external reporting, billing and performance analysis.
Directs the development and implementation of processes, tools, technology, data collection and analysis, metrics, and initiatives that support and improve the operations of the marketing organization.