Oversee the development and implementation of Public Relations and Influencer Marketing strategies for Aveeno, Le Petit Marseillais, RoC, Womens Rogaine, Rogaine and Lubriderm in partnership with Marketing, Retail, and Social Media teams .
This role is responsible for leading digital marketing efforts for Windstreams CLEC Consumer and SMB Businesses to achieve superior customer engagement and intimacy, website traffic and sales by strategically exploiting all aspects of the social media marketing roadmap and plan.
Initiate and monitor timing of completion of billable project work with internal and external writing, editorial, and creative resources;ensure that all specifications of projects sold are delivered to clients.
Responsible for developing and executing an engaging, on-brand content marketing strategy to build awareness and cultivate membership across all relevant digital and social platforms as well as our company website.
Work with direct reports to provide guidance to find solutions to meet the customers business issues. A consistent evaluation of the teams effectiveness to deliver concise and effective messaging surrounding specific solutions is required.
This position manages work of freelance writers and graphic designers to achieve Communications' goals. He/She researches and selects vendors and negotiates fees to ensure clear communication of the current strategic messaging direction and minimize costs. He/She with outside vendors for professional communications' services and manages deadlines to provide cost-effective and timely service delivery.
The Marketing Communications Manager will effectively generate awareness and gain trials of Zurn products by promoting our products and services through integrated marketing activities and campaigns that span across traditional and digital communication channels.
Have the attention to detail to ensure that the work product is at the highest standard, with exceptional written and visual communications, and to maintain version control of a constantly changing set of communication vehicles.
Manages communications to supports institutional priorities, executive and special projects, and crisis communications. Manages and mentors the corporate communications team professionals. Researches, strategizes and garners media opportunities with a priority on national media.
The Communications Manager functions as both an advisor and as a hands-on team member, who works with leaders and executives in developing and executing communication to employees and other stakeholders in support of the business objectives for these executives. He/she reports directly to the Communications Director to develop and manage the brand through strategic communication that supports the long-term strategy, business goals and business results.
Develop the sales strategy and matrix manage the collective sales resources assigned to the account including local GC-Sales Executives, Continuous Feed Sales Consultants, Software Specialists and other key personnel.