Support the budget target setting process and development of strategic financial plans. Provide support in analyzing budget, forecast and business plan submissions; assessing trends and key business drivers, as well as, risks and opportunities.
Work with account executives, editorial teams and Digital Ad Sales Marketing counterparts to drive custom and off-the-shelf sponsorship opportunities for digital advertising partners, providing result-oriented success.
This individual will have the authority and independence to lead cross-functional teams in identifying key deliverables that ensure that requirements and risks of the overall goals are identified, managed and completed in at timely fashion in order to achieve targeted phase completion and schedule completions.
Responsible for driving sales growth of the MAC brand through a mix of strategic planning, tailoring of national programs, creation of retailer specific programs, management of merchandising and successful execution in-store, online and Omni channel.
Ensure all retail promotions and card marketing creative are on brand and coordinate legal approvals as needed; collaborate with Gift Card Account Management team to facilitate all marketing activity to be utilized across retail touch points.
Collaborate with key functions to develop our ad product roadmap and build compelling market positioning.Shape BuzzFeed and our key brands like Tasty, BuzzFeed News and Worth It to build recognition and affinity with our audiences, carving out more ownable spaces in the market.
Work with Director of Marketing to develop programmatic advertising and branding projects, leading the development process and working closely with external agencies on creative development, media planning, etc.