The Digital Marketing Manager will be responsible for updating the firm's website, managing all external agency partners, managing social media campaigns, coordinating SEO campaigns, monitoring and suggesting content for the firm's blog, and ensuring the firm's brand remains unified across all digital platforms.
In this role, the selected candidate will determine appropriate metrics using analytics tools such as Qlick, Tableau, Google Analytics, and Platform Specific Reporting suites to create measurement reports for all digital channels and deliverables by business audience.
In this role, you will be responsible for all key marketing initiatives with a focus on social media high-quality content creation, scheduling posts to social media accounts, product photography and videography for our e-commerce division, and listing items on multiple e-commerce websites.
In this role, you will work with different discipline leaders (Email, Social, Paid Media, etc.) and engage with community members to identify education, updates, and announcements to be shared with the global community in a variety of formats.
This role will support the Director, Business Model Transformation (BMT) and requires a colleague with a proven track record of success in developing and executing digital marketing and or e-commerce tactics. Familiarity with systems/processes including promotional review committee (RC) is preferred.
Drive digital marketing technology roadmap to continue to invest in technologies to make the customer experience better, to enhance information gathering and personalized marketing, and to streamline marketing processes.
The Sr. Manager, Digital Marketing, will be responsible for supporting the conversion marketing team's digital marketing efforts and aid in meeting company conversion sales and marketing expense goals in the digital channel - this includes e-mail, website, and paid media.