The Marketing, Web and Subject Recruitment Specialist is responsible for helping increase subject enrollment and the clinical trial accrual rate across the institution by maintaining an up-to-date, user-friendly website and strategically promoting trials to relevant target audiences.
In this role, the selected candidate will create white papers, case studies, videos, blog posts, landing pages, social media posts, sales collateral, presentations, industry articles, e-books, emails, webpages and more.
In this role, the selected candidate will develop, plan and implement the outreach (community and member) programs, and marketing strategy for events, activities and outreach; provide meaningful programs for community residents.
In this role, the selected candidate will be responsible for copywriting, editing and proofreading print and electronic materials (printed sales collateral, web content, e-newsletters, advertisements, presentations, press releases, etc.).
The Email Marketing Specialist will be responsible for supporting the Audience Development team in the trafficking, creation, distribution, and reporting of email newsletters for AspenCore. In this role, you will be involved in all areas of email marketing, with a primary focus on producing daily & weekly emails to subscribers of multiple online publications.
In this role, the selected candidate will work with program leaders and Marketing and Communications Manager to develop and implement subject recruitment campaigns and communications designed to enhance enrollment within disease areas, and with a focus on high-priority and high-impact clinical trials.
In this role, you will implement and oversee all marketing campaigns, work with the companys Marketo and Salesforce instances to generate leads and perform tracking and reporting and liaise with the sales team.
In this role, you will work with their Marketo instance to create and deploy campaigns, manage segmentation and analytics, implement a new lead scoring system and overseeing the integration with Salesforce.