In this role, you will managing and executing integrated marketing campaigns, as well as experience in major advertising categories, such as Auto, Wireless, Consumer Electronics, CPG Food, QSR, Beverages, Insurance, Movies and Gaming.
In this role, you will guide the development and evaluation of agency partners and technology providers by negotiating vendor contracts, ensuring compliance with vendor screening practices and security protocols.
In this role, the selected candidate will work internally with teams and externally with clients to develop and maintain a backlog of work to support long-term partnerships and renewals of annual service agreements.
In this role, the selected candidate will identify and pursue targeted production companies, educating them on companys services and products as well as best practices in production workforce management, and conducting product demos as needed.
In this role, the selected candidate will develop the short and long-term go to market marketing strategy and define the tactics to implement that strategy to achieve substantial brand awareness and positioning.
As the Director of Business Development and Marketing, you will be responsible for directing the building of a pipeline of new business, negotiating contracts and closing proposed business, maintaining strong relationships with museums and cultural institutions, understanding and implementing new mobile technologies and trends in the industry, and building the company brand across existing and emerging platforms.
In this role, the selected candidate will be working closely with our social media manager, the ideal candidate will bring experienced leadership in developing and executing results-driven lead-generation and product sales strategies.
In this role, the selected candidate will drive demand and build the Spectrum Reach brand with an event and promotions strategy designed to raise awareness of our company messaging at key industry functions.
In this role, you will be participating and leading various task forces with participation from various marketing specialists, including creative, data, communications, events and sales to implement key strategic initiatives and new business campaigns. The selected candidate will work with the creative team to design, code, tag, track and send email campaigns.
In this role, the selected candidate will be responsible for working closely with internal Television, Live Events, Social, Digital and Creative Design teams, creating and distributing marketing material.
In this role, you will develop and position the segment and products to maintain and up-sell existing customers, find new customers and broaden and expand into new spaces. The selected candidate will be responsible for competitive intelligence gathering and translating that information into useful materials for Sales.
In this role, the selected candidate will develop and maintain contact with key decision makers at clients; participate and lead aspects of the proposal development process in the sales cycle; contribute to the development of proposal pricing strategies.
In this role, you will identify ways to leverage social platforms and social reach to the benefit of our advertising clients; should have a proven track record of working hand-in-hand with sales and content/production to develop best-in-class marketing solutions.
In this role, the selected candidate will participate in consumer research and market analysis gathering quantitative & qualitative data from a variety of primary & secondary sources (e.g. Nielsen, Scarborough, Simmons, etc) to identify consumer insights, segments and market opportunities.