In this role, you will be responsible for conceptualize complex technology solutions; help facilitate daily technical calls between internal and external parties. Understand the development and testing technical environments and the migration of code from one to another.
In this role, you will focus of the position is contributing to the execution of marketing and sales campaigns, leveraging in-depth knowledge of various database marketing functional specialties and best practices.
Responsible for ongoing analysis of business data, including digital media data, digital web data, primary research studies, and client business metrics to support media experience design from conceptualization through presentation of data.
In this role, the selected candidate will review and report on website and consumer analytics using platforms such as Google Analytics and Resonate; maintain product information database and deliver updates to the Company's retail partners.
The Digital Marketing Analyst will be responsible for providing actionable insights for our business via the generation of a high-volume of reports across multiple business units and stakeholders and the advanced analysis of performance data.
The successful candidate will manage integration of research sources and provide synthesis of business information relevant to Marketing programs and Business Unit programs within Institutional, Retail and Asset Management that can be used to address marketing and business opportunities.