The Analyst role bears responsibility for technical, analytical, and administrative tasks across the portfolio of brands working closely with Digital Media Supervisor/Planner and Social Media team among others.
In this role, you will be responsible for
playing an integral role in helping marketers connect books with the best readers by compiling and presenting insights on audience demographics, preferences, and behaviors.
The Marketing Analyst will manage on site logistics of events, including seminars, showcases, and panel discussions on topics relating to innovation, technology, entrepreneurship, and intellectual property.
In this role, the selected candidate will lead business-driven requirements gathering and work with IT teams to develop solutions; create detailed functional specifications, use cases, and acceptance criteria for database enhancements.
In this role, the selected candidate will collaborate with VP, Analytics in evaluating business goals and objectives from multiple business teams and develop measurement strategies to allow individuals and teams to measure success.
In this role, the selected candidate will review and report on website and consumer analytics using platforms such as Google Analytics and Resonate; maintain product information database and deliver updates to the Company's retail partners.
The successful candidate will manage integration of research sources and provide synthesis of business information relevant to Marketing programs and Business Unit programs within Institutional, Retail and Asset Management that can be used to address marketing and business opportunities.
In this role, you will be responsible for conceptualize complex technology solutions; help facilitate daily technical calls between internal and external parties. Understand the development and testing technical environments and the migration of code from one to another.
In this role, you will work with Product team to identify destination/hotel partner requests and opportunities.Manage creative assets development for each campaign, working with Brand team on briefs requests, etc.