Full immersion into Verve product suite and mobile industry. Serve as subject matter expert on Verve Mobile products and industry.Plan and ensure flawless new product launches. Partner with product and corporate marketing teams, guaranteeing attainment of marketing metrics and ROI.
Work with product, sales and marketing leadership to establish product specific multi-channel marketing strategy, goals, tactics and budget with clear understanding of how this strategy tracks to the product P&L, overall priorities for the business and brand marketing efforts.
Manage and assist with practice development and marketing efforts, including tasks related to collateral, pitch materials, email campaigns, competitive research and client relationship management and associated systems.
The Director of Product Marketing, Amplify will be tasked with effectively collaborating with cross-functional teams to drive results, and developing and executing against global launch plans to bring two-sided marketplaces to market.
In alignment with the overall Product strategy, design customized and repeatable products for the Technology Sector that will assist clients through new product ideation, consumer targeting, advertising effectiveness, execution launch and in-market refinement to drive revenue.
Develop product positioning and messaging that clearly articulates the benefits and differentiation of PubMatics product suite in the market. Plan and drive all go-to-market positioning, packaging, pricing for new and enhanced products.