In this role, the selected candidate will determine appropriate metrics using analytics tools such as Qlick, Tableau, Google Analytics, and Platform Specific Reporting suites to create measurement reports for all digital channels and deliverables by business audience.
Drive digital marketing technology roadmap to continue to invest in technologies to make the customer experience better, to enhance information gathering and personalized marketing, and to streamline marketing processes.
The Digital Marketing Manager will be responsible for updating the firm's website, managing all external agency partners, managing social media campaigns, coordinating SEO campaigns, monitoring and suggesting content for the firm's blog, and ensuring the firm's brand remains unified across all digital platforms.
This role will support the Director, Business Model Transformation (BMT) and requires a colleague with a proven track record of success in developing and executing digital marketing and or e-commerce tactics. Familiarity with systems/processes including promotional review committee (RC) is preferred.
The Sr Mgr, Digital Marketing Strategy leverages digital expertise with web technologies and marketing to support enterprise business growth and deliver a strong digital presence for our brand. Responsible for digital strategy and execution plans that improve, consolidate and streamline the digital experience and design/editorial integrity of the Spectrum Enterprise web presence.
Build, develop, and support reporting to senior stakeholders, providing actionable recommendations based on metrics. Actively engage with business partners to evaluate and leverage content pipeline for digital delivery via firm websites and social outlets.
The Marketing Manager will be responsible for leading the digital agenda and developing holistic 360 communication plans for the Dew brand. This includes developing and executing initiatives that will improve both long-term equity and drive volume.
Review all website enhancement requests and oversee the sequencing of site development by collaborating with internal teams and/or outside agency for prioritization and implementation of new features/functions.
In this role, you will be responsible for all key marketing initiatives with a focus on social media high-quality content creation, scheduling posts to social media accounts, product photography and videography for our e-commerce division, and listing items on multiple e-commerce websites.