The senior manager will be dedicated to developing proactive, strategic marketing and communications programming spanning traditional and social media with a strong focus on content creation, distribution and analytics.
In this role, the selected candidate will be responsible for planning and executing various financial, compliance, and operational audits in accordance with accepted professional standards in order to determine compliance with institutional policies and procedures and adherence to applicable laws and regulations.
In this role, you will work with different discipline leaders (Email, Social, Paid Media, etc.) and engage with community members to identify education, updates, and announcements to be shared with the global community in a variety of formats.
Evaluate media opportunities, leverage content across both internal and external channels, and execute those consistent with ABMs media strategy. Help develop and support crisis management and manage day-to-day news and media relations functions. Work in partnership with other areas in Corporate Communication including Internal Communication and Investor Relations.
Assist with various aspects of the creation and implementation of the company's consumer advertising and public relations programs, from concept development through production, deployment and post-analysis reporting.
Develop, write and edit content for internal communication vehicles, including intranet, e-mail announcements, newsletters, webcasts, meetings and presentations. Transform content provided by subject matter experts into reader-friendly, audience-appropriate material.
The Senior Manager, Community Engagement & Activation is a relentless networker who will elevate the cause and inspire action, a strategist who sees the bigger picture, an innovative marketer, who identifies target audience insights, and uses those insights to develop, execute and enhance grassroots marketing tactics.
Team members are strategic advisors who specialize in driving sustainable change and implementing effective communications strategies to drive the firm's key priorities and enhance the culture of the firm.
This position will play a critical role in the management of company's overall social media and influencer activities with the main goal of communicating the brand story while driving brand awareness, engagement, referral and advocacy.
Devise PR strategy and plans, and provide communications guidance to support our product, market, and partner launches; develop and maintain close, productive relationships with journalists, key partners and influencers in the consumer press.