In this role, you will manage client relationship and work to deepen their knowledge of interactive marketing; identify the conceptual and strategic direction for various projects, and clearly presents those ideas to the team and the client.
In this role, you will develop and execute strategic advertising campaigns and materials requested by marketing and publishers on more than 200 campaigns yearly across adult/young adult/fiction/nonfiction titles in both trade and consumer vehicles.
In this role, the selected candidate will own and oversee brand development projects, independently and as a supervisor, from concept through delivery of brand manifestos, adlobs, moodboards, and brand books.
In this role, you will create designs that address business, brand, market and user requirements, including the design and production of site layouts, print materials, content treatment and user interface elements.
In this role, the selected candidate will Ensure creative executions are consistent, particularly across tent pole events and initiatives, and that all creative under review remains on brand and consistent with our values, tone, voice, mission and vision.
This position will have ultimate responsibility for the creative quality and output for specific new business efforts and be a key contributor to our largest account. Additionally, this person will work with other creative partners and have the support of the Boston team as required.
The Creative Director will help set the direction, style, and methodology of the collective Company design group. The Creative Director will also mentor, guide, and provide support for members of the design team, and be an advocate for needs of the design team to the other groups.