Developing and maintaining a thorough understanding of the businesses, brands, customers and competitive environments of relevant Lines of Business (LOBs) in order to contribute to the development of solutions for their business.
Sell display advertising (video, mobile, programmatic), audio formats, and other ad space in order to grow advertising revenues by creating, maintaining, and sustaining relationships with media agencies, creative agencies, and clients directly.
Provide ongoing internal reporting and analysis via Salesforce.com (SFDC) automation tool for accurate revenue forecasting; establish a client base that is willing to act as brand evangelists, and provide references and copy for press releases.
As a Digital marketing and sales director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence on key account websites and our own company sites.
Develop and manage Sales and Trade Marketing initiatives relevant to HE brands in HE + Craft-influenced independent On-Premise accounts (Beer Bars, Upscale Lounges, Trendy Spots, Fine Dining, Sports bars/Neighborhood bars/Casual restaurants with 15+ taps). Drive execution of initiatives by sales organization.
Build external relationships and engage in activity designed to generate qualified leads, which will then be closed by BRG practitioners with support from the Business Development and Sales Enablement teams
Develop and drive effective joint annual business planning with partner to ensure proper planning and execution of Sales, Marketing and Enablement including investment and expansion commitments, document partners commitments and investments, hold partners accountable, measure.