In this role, you will be responsible for successfully developing and executing plans to effectively market and differentiate assigned products, and to lead the launch of new and/or improved instruments.
This Product Marketing Manager will join the company's Vision Products product marketing team, who generates over $100 million in high-margin revenue. Reporting to Director of Product Marketing,this person will have full responsibility for a multi-million dollar vision product line, covering all aspects from market definition, product definition, product launch, and on-going Sales initiatives.
In this role, the selected candidate will be responsible for planning, directing, and coordinating design and development of product training for all handset launches. Works closely with the marketing department and product management to ensure technical accuracy of all product specifications.
In this role, the selected candidate will work closely across all areas of the business, including sales, product management, marketing, business development, and the partner community to drive our go-to-market strategy for a new software product that will radically alter the way the power industry transfers SCADA data.
In this role, you will be responsible for using data and competitive intelligence to make recommendations for the digital positioning of marketing initiatives and ultimately ensuring the end-to-end production of deployments is achieved with excellence.
In this role, the selected candidate will support development of loyalty strategy through promotional test-and-learn, and data analysis; assist product managers in development and measurement of relevant customer KPI metrics.
In this role, you will be responsible for the day to day management of content creation including timely production of all collateral materials, product launch presentations, cartons, mylars, demo pages, point of sale material, web pages, catalog copy, advertising materials, launch kits and other marketing materials as needed.
This position will work in a cross-functional environment to support the strategic and operational planning and execution of a product launch. This individual will manage multiple agency partners and drive completion of project on a timely fashion and within allocated budget.
In this role, you will gather, synthesize, and share market and customer insights to fuel innovation; to position products and service offerings at the segment/discipline level; to anticipate course trends; to identify new market opportunities; and to grow share.