Responsible for the development of specific marketing plans, communications, and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.
This position will be responsible for the Product Lifecycle Management process and will be responsible for working with other product managers/developers and the project managers to complete all required documentation in the process.
Collect and analyze product results data to measure overall success and engagement, track feature adoption, identify user behavior and then feed this knowledge back into product design and requirements.
Managed all product related projects. Accountable For overall value proposition of dental and vision block to improve close ratio and persistency, and review of, competitive intelligence, IT business requirements, pricing, underwriting, filing, marketing, compliance, policy issue and administrative services, reporting to the Director of dental product Development and the Head of product Development and Pricing.
Responsible for traditional marketing deliverables such as business plans, pricing, product positioning, promotional strategies, life cycle plans and advising on product improvements and new product needs.
Support the budget target setting process and development of strategic financial plans. Provide support in analyzing budget, forecast and business plan submissions; assessing trends and key business drivers, as well as, risks and opportunities.
The successful candidate will be responsible for developing and executing in-line product marketing efforts for the RAPLIXA product line under the direction and leadership of the Director of Marketing for Company's Hemostat Franchise.
Work with the Internal Search team to integrate Support content and tools into a streamlined search experience; identify and drive new ways Support content and tools can be leveraged within existing and future customer engagements.
The Product Manager must manage the product marketing strategy through the analysis of customer use cases from the horizontal as well as industry vertical perspectives, understanding of the competitive landscape, and deep awareness of market trends.
Participate in ad hoc financial analysis presentations and deep dive topical financial impact assessments. Collect inputs from financial counterparts, CTO leaders or project teams to develop this material.
Understands, translates, communicates and applies business strategies and objectives within own area of responsibility, ensuring that direct reports and functional teams are aligned to overall strategy and objectives.