Partner with other Corporate Functions (IR, Governance, Law, Govt. Affairs, Finance, Risk), as well as colleagues across the Brand Marketing & Advertising/Global Communications, to construct and execute holistic and integrated multi-channel communication strategies.
The Marketing Communications Manager is responsible for the overall management of campaigns across the SMB & Enterprise (B2B) channel and customer landscapes, and clearly communicates the value of Brother products and solutions to these audiences.
In this role, the selected candidate will develop, manage and successfully implement public relations plans that support business objectives and marketing strategies and overarching company priorities.
Work closely with the head of Publishing to redesign, modernize, expand and manage Prudentials online newsroom, including mapping out the websites search strategy and conducting usability testing to ensure relevant and useful functionality.
Develop the internal Integrated Supply Chain (ISC) communications strategy to include infrastructure, channels, and measure of effectiveness through partnership with senior leaders to ensure alignment.
The Manager, Change Communications, Enterprise Facilities Management executes change communications strategies that engage, align and inspire stakeholders to embrace our new Facilities Management strategy.
The Senior Marketing Communications Manager is responsible for the overall management of campaigns across the SOHO (Small Office/Home office B2C) channel and customer landscapes, and clearly communicates the value of Brother products and solutions to these audiences.
Demonstrated experience in program management, creating compelling stories, employing traditional, digital and innovative communications channels to raise visibility of key products, programs and successes is required.