The New Markets Strategy Manager is responsible for defining strategic innovation through the identification and realization of new and emerging digital markets where our products, services, and platforms can be sold. Example projects include new and resale marketplace distribution channels, digital-only storefronts, and device and accessory selection expansion.
In this role, the selected candidate will be responsible for the processes, vendors, and ways-of-working associated with the development of, storage of, syndication of, and auditing of brand and product information provided to retailers for their ecommerce websites.
Manage all marketing efforts as they relate to online prospecting, including PPC ads, retargeting display ads, Google display/engagement, social (both paid and organic), content development, and other advertising associated with web acquisition efforts.
Design, develop and manage multiple PPC campaigns across a variety of clients and verticals; including account structure, campaign structure, keyword research, bid strategies and management, placement selection and management, ad copywriting and other core paid search capabilities.
In this role, you will analyze site browsing behavior and data to inform new user experience designs, functionality and merchandising strategy. The selected candidate will understand customer value by acquisition channel and support media team on effective placement and creative direction.