This individual is responsible for using data and competitive intelligence to make recommendations for the digital positioning of marketing initiatives and ultimately ensuring the end-to-end production of deployments is achieved with excellence.
The SEM Manager will be responsible for the day - to - day management of the search agency of record in addition to collaborating with the leads of other Marketing Channels to develop effective and integrated strategies and campaigns.
In this role, the selected candidate will assist in developing in depth knowledge of relevant HCP customers including demographic profile, channel & content preferences as basis for relationship marketing program development & execution.
In this role, you will refining and implementing the Global Obesity Care Digital Strategy, to significantly increase digital capabilities and optimize all digital channels and analytics for brand / business-building benefit Primary.
In this role, the selected candidate will expand both digital and traditional marketing for the company including trade show presentations; optimize website and social media channels for SEO, as well as usability.
In this role, you will be responsible for creative development and execution of direct marketing initiatives using the Eloqua platform to increase customer engagement and retention through the development of integrated multi-channel communications including direct mail, email, on-site display and jump pages.