Day-to-day relationship and process management and oversight of assigned marketing projects, including status report generation, weekly meetings/calls, monthly meetings, and communications with stakeholders.
The Marketing Manager should be highly motivated with the initiative, business acumen and creative foresight to identify commercial opportunities, propose marketing solutions and work with all partners to develop and execute integrated, customized programs for firms with greatest business growth potential.
In conjunction with the comapnys Director of Global Marketing Procurement and the functional business leaders, the incumbent will lead the development of the Advertising & Marketing Technology categories and supplier relationships, incorporating key business and strategic sourcing strategies.
Develop programs that provide brand-appropriate benefits for the RUs Guest. Leverage research on industry, consumer and competitor trends and turn findings into insights and practical marketing and loyalty program recommendations.
Design, develop and manage multiple PPC campaigns across a variety of clients and verticals; including account structure, campaign structure, keyword research, bid strategies and management, placement selection and management, ad copywriting and other core paid search capabilities.
Develops all marketing project plans and manages the day-to-day development and coordination with cross-functional internal teams, external teams, and vendors from initiation to execution and retrospective.
Analyze market situation and take actions (marketing mix) to gain market share and improve market positioning. Conduct competitive and market analyses (e.g. portfolio including pricing) and provide related strategies.