Develops an integrated communication plan across the product lifecycle for each product, including marketing materials (including collateral, web content and direct mail), sales channel materials (including product positioning, messaging and competitive assessments, and tools).
Develop and execute digital marketing strategy for the organization with the goal of driving incremental value to the organization through increased revenue, increased loyalty and improved customer experience.
Oversee the planning and execution of strategic initiatives (may include but not limited to: evolving measurement and results based on business need, journey mapping; development of customer personas; brand evolution; value propositions; positioning).
The Director of Marketing has a strong fundamental understanding of marketing principles both strategically and tactically. This individual has the ability to apply marketing principles to support the business leadership and the ability to further develop and manage our brand image. The Director of Marketing must demonstrate skill in developing positioning / messaging for our products & programs that clearly communicate to the consumer and channel partners.
Formulate a global marketing campaigns plan, complete with budget and objectives, utilizing multiple tactics such as tradeshows, seminars, telemarketing, email marketing, online advertising and direct marketing.
Responsible for overseeing the entire marketing materials planning & review process, including PRB submission planning, PRB meeting management, marketing materials production, POA material delivery and field sales distribution logistics.
Drive and monitor sales forecasting and planning processes both internally assisting demand planning / marketing / sales as well as externally ensure proper channel partner near-term and longer term alignment.
The Senior Director Companion Diagnostics (Sr Dir CDx) will have responsibility for designing & executing Celgenes commercial companion diagnostics strategy in collaboration with key cross-functional stakeholders of the global .
Responsible for the development, implementation and execution of brand strategy, marketing mix and operational plans that optimize sales, patient share and revenue growth in the short and long term for Lenvima in the approved indications for RAI-DTC, aRCC and prelaunch/launch plans for uHCC (pending FDA approval).