In this role, you will be actively pursues collaborations and partnerships internally and with corporations and various governmental agencies and non-governmental organizations that can raise Rutgers standing among peer institutions.
This individual will be responsible for overseeing and developing product strategy, promotional, sales and product improvement plans, as well as providing input and leadership behind portfolio pipeline and business development deals in order to achieve and to sustain optimal sales and profit results.
In this role, you will be leading the overall digital marketing plan for multiple Bed Bath & Beyond concepts, including creating and scaling data-driven online prospect and customer marketing strategies.
In this role, you will be responsible to develop, manage and communicate performance reports for global experiential programs. Manage planning, communication and organization of annual/quarterly planning sessions between sales and marketing (i.E. Commercial calendars).
In this role, you will be responsible for the development of an integrated direct to consumer and allied healthcare professional (AHCP) marketing strategy, directing all marketing activities and the design, planning and execution of all promotional programs.
In this role, the selected candidate will work closely with account team on data analytics and researching planning to analyze audience behavior and campaign ROIAnalyze account team activities and successes, compile KPIs and goals and measure.
The Marketing Director is responsible for defining and developing the overall strategic marketing product positioning, and new products launch; this position will take the lead to identify the market trend, competition and product development, work with sales and R&D groups to drive growth in research reagent market.