In this role, you will identify and validate urgent, pervasive problems in your designated market by interviewing customers, recent evaluators and potential buyers. Map their needs with target markets and analyze the market segments to pursue. Define buyer and user personas.
In this role, the selected candidate will define and drive the product definition, requirements and make/buy/partner strategy for metering solutions and become the subject matter expert for their segments of the companys product portfolio.
In this role, the selected candidate will plan and prepare market introductions for new products and product updates, conduct market size assessment, competitive analysis and actively develop new product requirements.
The Product Marketing Manager will play a key role in supporting companys growth. The ideal candidate will bring a strong mix of business and technical skill to fully understand our target segments, craft compelling marketing content, and ensure that sales teams are fully equipped to win in the marketplace.
In this role, the selected candidate will direct the estimation of costs, prices, margins, quantities, manufacturing methods and availability associated with candidate projects, evaluate the results and recommend appropriate strategies.
In this role, the selected candidate will develop and create compelling collateral, including differentiating value prop, white papers, solution brochures/ data sheets, blogs, webinars and more to demonstrate thought leadership.
In this role, you will develop implementation strategy for key levers such as samples, multi-channel marketing and sales materials; clearly articulate strategy to matrix partners to enable effective pull through and execution by the sales force.